Home / What we do
From the container to the shelf.
A brand that comes to Sweet Garden hands us four jobs. We store its stock, sell it to retailers, deliver it to their stores and look after how it performs on the shelf. All four are done by our own people, in our own buildings, on our own vehicles.
01 Warehousing and packaging
We store it
Your stock goes into our own temperature-controlled warehouses at Dubai Investment Park, beside head office. Central cooling systems with a total capacity of 600 tonnes hold the space at 15±2°C and no more than 45% humidity, which is what chocolate and confectionery need in the Gulf.
Goods receiving, put-away, picking, dispatch, returns, stock counts and repacking are all controlled by our warehouse management system, which runs alongside an ERP we developed and keep updating in-house. Remote-controlled pallet shuttles move stock in the racking.
02 Sales and customer service
We sell it
A dedicated team of more than 150 sales professionals takes your brand to the whole market, from hypermarkets to convenience stores. In modern trade, our people make sure each brand gets the best execution and visibility we can give it.
We are among the few FMCG distributors that also cover the entire traditional trade, with a modern van fleet carrying handheld devices and GPS route optimisation. Our showrooms in the UAE and Oman sell direct, export customers included, and our brands are listed with the major online retailers.
03 Logistics and distribution
We deliver it
More than 100 logistics staff, trained in TQM and HACCP, pick, pack and dispatch orders from our central logistics centre. That gives us one of the quickest order-to-delivery turnarounds in the market, at under 24 hours.
We have invested in a new fleet of trucks for chilled and frozen products.
04 Trade marketing and brand management
We build it
Each brand we carry is overseen by our trade marketing managers, who look after both its market execution and its marketing strategy. Merchandisers in store carry that plan through to the shelf.
We have been one of the most proactive distributors in healthy and "better for you" snacking, with more new products on the way.
What a brand gets from us
The short version, for anyone weighing up a distributor for the UAE.
- A distributor established in 1989, specialised in FMCG
- More than 150 sales professionals, from hypermarkets to convenience stores
- Coverage of modern trade, the traditional trade by van, showrooms in the UAE and Oman, and online
- Warehouses held at 15±2°C and 45% humidity or below
- Every warehouse movement controlled by WMS, backed by an in-house ERP
- Order to delivery in under 24 hours, with a chilled and frozen fleet
- Trade marketing managers responsible for each brand's execution and strategy
- ISO 9001:2015 quality management, with staff trained to HACCP and ISO standards